Yu Chun Mei collaborated with local creators and beauty communities for a product launch that introduced a skincare range focused on treating dark spots, acne marks, and dull skin. The launch highlighted Yu Chun Mei’s signature ingredients, including Cordyceps, combined with formulations designed for gentle yet effective daily skincare.

Through this collaboration, Until 8 developed creative concepts with different production scales to ensure each output was delivered properly across campaign assets and social media content. From visual storytelling to content execution, the project was designed to communicate Yu Chun Mei’s identity in a clean, trustworthy, and engaging way.