Created for BRI Manajemen Investasi, this digital video campaign featuring Putri Saud was designed to address the growing conversation around investing among Gen Z audiences. Through engaging storytelling and a relatable approach, the campaign focused on promoting financial literacy and encouraging young investors to make informed, responsible investment decisions. The final video assets combined educational messaging with contemporary content formats, delivering an accessible and impactful campaign for today’s digital generation. Produced by Until 8 Creative.